Jim Beam/Sauza Hornitos National Sales Meeting

Southern Wine and Spirits, Future Brands Absolut and Hornitos have entrusted their line extension flavor launch event experiences to Lightning Man Promotions since 2006. These B to B and B to C events along with internal meetings have measured up to more awareness, trial, frontline advocacy and sales. LMP was selected by Mirrorball Agency to assist with numerous activation needs around the Jim Beam Global Sales Meetings in Chicago 2009. Specifically servicing the Sauza Hornitos Tequila brand verticals. Events were both corporate and consumer with deep brand identity conceptual premise, Robust scenic, audio, video, lighting and crazy talent. This robust project had multiple activities occurring simultaneously at different locations requiring some very savvy program management to pull it off.