Coors Light / Maxim


For three seasons, Lightning Man Promotions Ltd. was selected by The Integer Group and Coors Brewing Company to Concept, Build and Execute the Coors Light Maxim Model Search Party Tour. 9+ Regional Finals, 1 National Final per season. The “Tours” as punctuation to localized promotions, OOH, Web based consumer interaction and other major media.

The Front-End Challenge: Take the Coors Light brand attributes, positioning and agency provided “flat” creative for this season’s promotion. 3 dimensionalize it and make it interactive all while keeping it key consumer relevant and fully leveraging the Maxim media relationship.

If you build it, they will come: Using cost effective modular pre fabricated structures with custom wraps, state of the art lighting and video (DL1/Catalyst core) and most importantly layers of brand educated professional interactive talent in unique and highly stylized wardrobe and roles, a complete brand immersion, consumer relevant environment was unloaded and set in 4 hours! Regardless of venue size or access.

Flawless Execution: From drafting the entry affidavits for contestants, Sweeps processes and rewards to managing the 100’s of contestants and sweeps participants LMP provided all logistics for the program seamlessly. This was including venue selection, negotiation, permits and legal compliance. LMP also provided Celebrity outreach delivering numerous professional athletes, TV and music personalities as guests and on stage contest judges. Additionally, LMP promotional strategies delivered grass roots key consumer relevant communication streams cultivating standing room only audiences for each event.

Results/Measurement: 3 years of program activation, 32 events to date. Over 40,000 key consumers attended. 75 consumers surveyed live at each event with brand CI questions for immediate read of emotional impact. Post event survey of approx. 200 to 300 key consumers surveyed via photo redemption website with similar battery of consumer intelligence questions to gauge retention 7 to 10 days post. Overall measure and feedback from both client and consumer read as excellent with optimized ROI.

On budget, on schedule, each year.

The Facts:
· LMP has scouted and cast over 1000 models, hostesses, dancers and contestants for the Coors Light Maxim Search Tours since 2004! This is in addition to the on point DJ’s and MC’s that have driven the 32 stage shows, coast to coast!

· LMP developed and published the original contest processes, rules and proprietary Applause-O-Meter technology unique to the Coors Light Maxim contest format originally deployed in 2004.

· LMP has designed over 150 unique renderings, tickets, flyers, posters, VIP treatments and scenic elements for the Coors Light Maxim Search Tours since 2004!

· LMP has flawlessly navigated alcohol beverage control laws and ordinances, fire safety and general event production best practices and the unique circumstances that exist state to state, city to city without incident or issue since 2004!

· LMP on behalf of Coors Light has entertained over 40,000 key consumers, key account representatives and CL partners since 2004!

Absolut Flavor Launches

Southern Wine and Spirits, Future Brands Absolut and Hornitos have entrusted their line extension flavor launch event experiences to Lightning Man Promotions since 2006. These B to B and B to C events along with internal meetings have measured up to more awareness, trial, frontline advocacy and sales.

Haunted Hotel Ball

CHICAGO, IL (September 13, 2012) – Chicago and Phoenix/Scottsdale’s biggest Halloween costume party, Haunted Hotel Ball, checks in to the Las Vegas Strip’s Mandalay Bay on Saturday, October 27, 2012 with a live performance from Havana Brown of her 2012 Billboard #1 hit single and a $5,000 costume contest.

Created in 2008 by nightlife producers Global Adrenaline, Haunted Hotel Ball attracts over 4,000 partygoers and sells out Hilton Chicago and Hotel Valley Ho in Scottsdale each year. Now, the all-night Halloween bash has its sights set on Sin City, where partying till dawn is mandatory, making it the perfect next stop for the event that is becoming the top Halloween party brand in the US.

Haunted Hotel Ball combines elements of a VIP nightclub experience, with the exclusiveness of a hotel gala, and the terror of a haunted house. The moment you enter Mandalay Bay, you will be directed to a 30,000 square foot ballroom transformed by an Award winning design team into an eerie setting from Las Vegas past with theatrical encounters from wolf man Elvis, vampire showgirls, Mummy Contortionists and aerial ghosts.

Global Adrenaline has assembled a dynamic team led by Tony Duffy of Lightning Man Productions, a nationally recognized event producer with Halloween “specialization” as the executive. Along with Tony, Allen Stevens of Quantum Boxx Visual Engineering will lead as Tech Director with support from the team at AV Las Vegas, The concert and toured event industries “go to” for audio, lighting, video and all things in between in L.V. This sensory assault will freeze you in terror with a full scale gothic castle set provided by A Way of Life Productions, Chad Craig a pioneer of themed nightlife events in L.V. The Set will be further entombed with creepy décor elements from veteran, décor specialist Ian Campo of A Designers Secret Weapon. With this stage set, the HHB cast of the undead will come to life with direction, make-up and costuming from Kristen Yardley, a technician for MYSTERE by Cirque du Soleil and Principal at Pound of Flesh FX.

Over 3,000 costumed partygoers will dance to the dark and dirty beats of world renowned DJs and recording artists, including a live performance from the Australian export Havana Brown, whose track “We Run the Night” featuring Pitbull, reached #1 on the US Hot Dance Club Songs chart and peaked at #26 on the Billboard Hot 100 this year.

Outrageous, bizarre and risqué will be among the Halloween costumes competing in the $5,000 cash and prize virtual costume contest. Photos of the top contestants will be posted on the Haunted Hotel Ball website following the event and visitors will vote for their favorite costumes from the three Haunted Hotel Ball locations.